December 28, 2018

The Iowa Mom Who Designed The Perfect Sports Bra

I’m fine with writing about conquering a ropes course or hiking with my family, but I’ve never thought of writing about the bra I was wearing when doing it. Sports bras were just functional, right? It took wearing a sports bra designed by a woman in Council Bluffs, Iowa, to realize they can be functional and comfortable. Let me tell you about Tamara Brunow and H2W Apparel.

H2W Apparel is a sports apparel line designed for women of all sizes designed by Tamara Brunow. The comfy sports bra zips in the front and has an H-back design. #partner #bra #sportsbra

Disclosure: This is a sponsored post by H2W Apparel. I also received complimentary product for the post. All thoughts, opinions and typos are my own.

What is H2W Apparel

H2W Apparel was started by Tamara Brunow, after a particularly crummy 16-day stretch of work in 2011 when the Missouri River had flooded. Brunow owned a construction company, and was raising three kids on her own, so you can imagine those long days both professionally and personally. And long days in an uncomfortable bra is miserable, right?

Tamara Brunow, owner of H2W Apparel.
Tamara Brunow is a single mom and business owner who was tired of uncomfortable bras, so she designed her perfect bra. Photo courtesy H2W Apparel

And one day, she decided there has to be a better bra and if she couldn’t find it, she’d design it. She had the engineering chops and she was a woman who was all too familiar with cute but unbearable bras, so though many trials and errors, she designed the bra that you’ll find in the H2W Apparel line.

The bra has custom-molded cups that offer the support you need but not a total uni-boob look to it (you know how sports bras can be), and a mesh lining that allows the skin to breath. The bra zips in the front, making it easy to take on and off, especially post-workout.

And the design feature that really makes the bra stand out? The bra has a patent-pending ergonomic H-back, which eliminates the annoying strap from slipping down.

“I think you hit a point in your life, you realize the cute things that sell are not functional. “I just want to be comfortable,” said Brunow.

I tried the H2W Sports Bra

Brunow sent me a few of the bras and pants to try out before writing this. I tried out the bra with the H-back, you guys. And, for real, it’s not a bra you immediately want to rip off as soon as you enter your house.

Right before Christmas, I wore it on a 2-mile hike around Hitchcock Nature Center right before Christmas, and then kept it on to do some last-minute shopping that evening. It was comfortable and worked well (plus it didn’t look like I was wearing a sports bra).

The bra for every woman

I want to point out that Brunow intended for her sports apparel to be for every woman, especially the women often overlooked by the sports industry.

“We want women of all sizes to wear our clothes. We want to be an inclusive brand.”

H2W apparel is sports apparel for women of all sizes, with clothes available from Medium to XXL.
H2W Apparel is available in sizes Medium to XXL. Photo courtesy H2W Apparel

When she was designing her bra and researching performance fabrics, she concluded that anyone over a size 12 was pretty much ignored by the sports industry.

“Once you’re beyond a size 12, you’re on a raft by yourself,” Brunow had concluded. So, she set out to change that.

Her bras include sizes that fit women who wear up to a size 24. And she wasn’t done with bras – she went on to design super comfy workout pants, too. Her pants, Gym and Swim, are scaled large so that the XXL works for women in sizes 24-26.

The Gym and Swim should’ve been in my life four months ago when I tried moonlight kayaking. They’re comfy and they’re waterproof. The pants have nylon latex in them, like in swimsuits. And my favorite part, these pants don’t slide down, so no more plumber’s crack. H2W also has soft leggings available.

The colors are limited, just black or gray bras for now, but as the company grows, Brunow will add more colors. She told me she’s had women request a nude or white bra.

In case you’re wondering what H2W stands for (as I was), it stands for Brunow’s personal mantra: “Happy, healthy, whole.”

I love it, don’t you?

Where to buy H2W apparel

You can buy H2W Apparel online and locally in a handful of stores right now. In Omaha, it’s available at Nearly Naked Lingerie at 171st and Center streets, and Karma Yoga at 156th and Dodge streets. In Council Bluffs, you can find apparel at Hello Gorgeous Hair Salon at 1010 S. Main St., suite 500. And, further beyond, products are available at Teal Creek Boutique in Fort Calhoun, Neb.

H2W Apparel New Generation Bra has a front zipper and a patent-pending ergnomic H-back. Photo courtesy H2W Apparel

Online, you’ll find H2W Apparel prices to be pretty reasonable, especially for how comfortable they are. Bras are $60, and pants range from $15 to $25.

If you buy one, let me know what you think of it!

H2W Apparel is a sports apparel line designed for women of all sizes designed by Tamara Brunow. #partner #bra #sportsbra

Stay in the know

Get more posts like this delivered straight to your inbox twice a month. Subscribe to the FREE e-newsletter here.

July 10, 2017

7 Favorite Hikes Near Omaha

Stumped on where to go for your next family hike? Here are seven of my family’s favorite trails to hike near Omaha to inspire your next outdoor adventure.

This post was first written in 2017 and updated in June 2019 with flood information.

Heron Haven

Shaded, crushed limestone trail at Heron Haven is one of the few trails to hike in Omaha that aren't paved.

Where: Omaha city limits

Why: Head here if you want a taste of nature but you’re short on time. This pretty wetland sanctuary in the heart of the city feels like an escape once you’re in the thick of it, but it’s not very large (so it’s great for little legs). Definitely venture to the little boardwalk over the pond. Read more about Heron Haven here.

Tip: Heron Haven has monthly kids on the second Saturday of the month.

Hummel Park

Before your hike through the forest at Hummel Park, kids will usually will want to slide down one of the metal slides there.

Where: Omaha city limits

Why: This city park has easy to somewhat difficult trails, plus a nice visitor center. There are some interesting features on trails, like the stairs that no one seems to agree on the number of them, plus two cool new slides. 

Trail map

Tip: Omaha City Parks & Recreation holds quite a few FREE activities each year, that you should check out! My family has done a firefly night event and the Halloween themed one. I add the Hummel Park events to the family calendar here.

Fontenelle Forest

Entrance to Raptor Woodland Refuge at Fontenelle Forest in Nebraska. Fontenelle Forest has 26 miles of trails to hike.

Where: Bellevue, Neb. (about a 10-mile drive from Omaha)

Why: Fontenelle Forest has 26 miles of trails, including the area’s best accessible boardwalk that makes it easy for wheelchairs and strollers to go deep into the woods. They also have Acorn Acres, a great children’s outdoor playscape, and the new Raptor Woodland Refuge space that my kids insist we see each time we’re there.

Tip: While these trails have more signs posted than others, grab a map before heading out on your hike.

Hitchcock Nature Center

A well-worn trail in the Loess Hills found at Hitchcock Nature Center in Honey Creek, Iowa. Hitchcock trails vary in difficulty from easy to steep and difficult.

Where: Honey Creek, Iowa (about a 20-mile drive from Omaha)

Why: This park tucked in the Loess Hills is beautiful in any season. You’ll find 10 miles of trails with a good mix of easy ridge lines and difficult, rugged trails, plus an accessible boardwalk. The visitor center is top-notch, and there’s a lookout tower that kids enjoy. Time a visit well and participate in the Hawk Watch. Read more about fall at Hitchcock here.

Trail map

Tip: Check out a backpack at the visitor center. They’re free to borrow, and include kid-friendly items to enhance your hike.

2019 Caution: Due to spring flooding, Interstate 29 may be closed en route to Hitchcock Nature Center. Check the status of roads at Iowa 511.

Arbor Day Farms Tree Adventure

Bridge at the Tree Adventure in Nebraska City, Nebraska. The dirt trail at the Tree Adventure is mostly flat and easy to navigate. There is also a paved trail.

Where: Nebraska City, Neb. (about a 50-mile drive from Omaha)

Why: The South Table Creek Trail at the Tree Adventure is a favorite of my family. It has a couple bridges, some fun kids structures, and a bird sculpture-spotting game. In addition to the trail, we love the outdoor education center and tree house there. Read more about the Tree Adventure here. There is a paved trail and a dirt trail here.

Tip: There are frequent special events held at the Tree Adventure, so check the calendar to time a fun visit. We visited one time when there was a gnome scavenger hunt!

Platte River State Park

Small waterfall found on an easy hike at Platte River State Park in Nebraska

Where: Louisville, Neb. (about 30-mile drive from Omaha)

Why: This is one of my family’s favorite Nebraska State Park, with a good variety of easy to difficult trails. A favorite trail that’s great for kids is very short and flat leading past a waterfall.

There are definitely more difficult trails in this state park. It’s a tough call which park, Platte River or Hitchcock, have the best terrain for hikes out of this list.

Tip: Bring a map with you when exploring these trails. There aren’t a whole lot of signs out there, and you can end up taking a much longer hike than anticipated.

Read more about Platte River State Park here.

Interactive trail map for NE state parks

Eugene T. Mahoney State Park

Hiking at Mahoney State Park in Ashland, Neb.
Exploring the easy-to-hike trails near the lookout tower. If you time it right, you can catch a nice view of passing trains.

Where: Ashland, Neb. (about 30-mile drive from Omaha)

Why: This state park is full of things to do. It’s not a particular great place for hiking, but there are some trails and they are pretty easy. There’s a paved path around the park, too, though it’s not very shade. One highlight for kids is the trail near the lookout tower, which leads you to an overlook where you might catch a train passing by.

Interactive trail map for NE state parks

Tip: Bring a swimsuit and cool off at the park’s amazing aquatic center after your hike. Or, keep the trail theme going and go on a horseback ride at Mahoney.

More hiking near Omaha ideas to add to your list

There are a few state parks within 60 miles of Omaha that are said to have excellent hiking trails. I can’t vouch for them having not actually hiked them with kids. However, if you’re eager to find new places, check out Indian Cave State Park and Schramm Park, both located in southeastern Nebraska.

2019 Caution: Portions of Indian Cave State Park are closed due to flooding. Check the Nebraska Games and Parks website for updates before visiting.

Want MORE ideas for nearby hikes? Read 3 Places To Hike In The Loess Hills!

Looking for scenic trails for hiking near Omaha? Here's a list of seven trails that are easy enough for children and beginners. #outdoors #hiking

Get More Lists Like This Sent To Your Inbox

Stay in the know – subscribe to the FREE bi-weekly e-newsletter sharing giveaways, new posts and inspiration for road trips! Subscribe here.