Heartland Pride Festival kicks off on July 15 with the Pride Parade through the Capitol District in downtown Omaha starting at 10 a.m. The Heartland Pride Festival follows from noon to 9:30 p.m. at the CHI Health Center Omaha. The festival will feature dozens of LGBTQIA+-friendly vendors and local artisans, an 18+ area, food, beverages, a star-studded entertainment lineup, and more. General admissions tickets cost $19.99, and VIP tickets are $75. Children 6 and under are admitted free of charge.